AoeChinese Wins Second Prize in the 2024 National College Business Finals

On June 6, 2024, the finals of the Brand Planning Competition of the 2024 National College Business Elite Challenge, along with the Brand Planning Competition for International Students in China and the “Belt and Road”

National Students Business Elite Challenge, were held in Beijing. The competition was co-hosted by the Commercial Industry Committee of the China Council for the Promotion of International Trade, the China International Chamber of Commerce, the China Commercial Culture Research Association, the China Business Economics Association, and the China Trade News. The team of international students from Yangzhou University, consisting of Rafid Mustavi, Musa Sheikh Md Abu, Ibnat Sm Nuhin, Rashid Rumana, and Hossain Mohammad Riduwan, used AoeChinese as a brand analysis case and achieved an excellent result by winning the “Second Prize.”This final score is also a high recognition of the AoeChinese business model.

Starting in February 2024, the Rafid Mustavi team actively prepared for the competition, writing a detailed 98-page brand plan focusing on the brand building and operation of AoeChinese in the Vietnamese market. During this period, the AoeChinese operations team provided professional guidance and support to the Rafid Mustavi team. From the preliminary round to the national finals, the AoeChinese project consistently received unanimous praise from the judges.

The AoeChinese brand planning book covers seven core contents as follows:

1.Company introduction and brand overview

2.Analysis of the international Chinese competition environment in Vietnam

3.Market positioning of the brand in Vietnam

4.Market promotion and user reach in Vietnam

5.Core resources and core capabilities in the Vietnamese market

6.Market budget and financial forecast

7.Potential risks and risk management

(Award for “Outstanding Enterprise in Industry-Education Integration”presented to iHatoo by the competition committee)

(Award plaque presented by the competition organizing committee)

(Rafid Mustavi team receiving the award on stage)

(Rafid Mustavi team’s AoeChinese project brand presentation on site)

(Rafid Mustavi team’s AoeChinese project brand presentation on site)

(Rafid Mustavi team)

(Competition site)

(Competition site)